Why Google Rewrites Title Tags and How to Influence Title Links
You wrote the title. Google changed it. I have lost count of the audits where a client sends me a screenshot with the same complaint. They spent an afternoon on…
The 10 Words Around Your Link: How Google’s Reference Context Patent Reads Links
Most backlink audits start with numbers: referring domains, authority scores, anchor text spread. Those numbers describe a link profile, yet they say almost nothing about where each link actually sits.…
Google’s New AI Visibility Reports Come With an Exit
Google finished rolling out something worth paying attention to on August 31: a Search Console report that finally shows you how your site performs inside AI Overviews, AI Mode, and…
Google Changes JSON-LD Parsing: What SEOs and Developers Need to Know
Google Search Central has changed the way its systems extract JSON-LD from HTML. In a recent announcement, Google said its parser will now perform only a single pass of HTML…
Google Finally Published an Official Guide for AI Search Optimization : Here’s What Actually Matters
For the past year or so, the SEO world has been in a bit of a frenzy. Everyone's talking about AI Overviews. Everyone's debating AEO (Answer Engine Optimization) and GEO…
Why You Should Never Commoditize Your Content
I was at WordCamp Asia 2026 in Mumbai last month, sitting in on a workshop hosted by Danny Sullivan, Google's Search Liaison and adviser to the search division. The session…
How to Use Claude with SKILL.md Files to Systematize Your SEO Workflow
Most SEO consultants use Claude like a smarter search engine. A few use it like a trained team member. The difference is SKILL.md. You run Screaming Frog, export the CSVs,…
Marketplace SEO (MPO): The Complete Guide to How Product Search Actually Works
Most sellers treat marketplace listings as a simpler version of website SEO. Same idea, different platform. Write keywords in the title, get reviews, rank higher. That mental model is why…
Bing’s AI Performance Update Shows Where Search Measurement Is Headed
Bing has introduced AI Performance (Beta) inside Bing Webmaster Tools, giving site owners a dedicated way to view how their content performs in AI-powered search experiences. This matters because it…
Proximity Internet: How Search Systems Decide What’s Near
We used to understand proximity as distance. A shop three kilometers away was farther than one at half a kilometer. The closer option appeared first, or at least higher in…
How to Easily Track AI Prompt Queries in Google Search Console
If you work in SEO or digital content, you're likely grappling with the same challenge: adapting to a search landscape increasingly dominated by AI. Features like Google's AI Overviews/AI Mode…
What Google AI Mode in 2026: The New Era of Search and SEO
In 2025, Google has turned a major corner in how it helps users find information. With the rollout of Google AI Mode, search is no longer just about matching keywords…