Why Google Rewrites Title Tags and How to Influence Title Links
You wrote the title. Google changed it. I have lost count of the audits where a client sends me a screenshot with the same complaint. They spent an afternoon on…
The 10 Words Around Your Link: How Google’s Reference Context Patent Reads Links
Most backlink audits start with numbers: referring domains, authority scores, anchor text spread. Those numbers describe a link profile, yet they say almost nothing about where each link actually sits.…
Google Finally Published an Official Guide for AI Search Optimization : Here’s What Actually Matters
For the past year or so, the SEO world has been in a bit of a frenzy. Everyone's talking about AI Overviews. Everyone's debating AEO (Answer Engine Optimization) and GEO…
Why You Should Never Commoditize Your Content
I was at WordCamp Asia 2026 in Mumbai last month, sitting in on a workshop hosted by Danny Sullivan, Google's Search Liaison and adviser to the search division. The session…
How to Use Claude with SKILL.md Files to Systematize Your SEO Workflow
Most SEO consultants use Claude like a smarter search engine. A few use it like a trained team member. The difference is SKILL.md. You run Screaming Frog, export the CSVs,…
Proximity Internet: How Search Systems Decide What’s Near
We used to understand proximity as distance. A shop three kilometers away was farther than one at half a kilometer. The closer option appeared first, or at least higher in…
How to Easily Track AI Prompt Queries in Google Search Console
If you work in SEO or digital content, you're likely grappling with the same challenge: adapting to a search landscape increasingly dominated by AI. Features like Google's AI Overviews/AI Mode…
What Google AI Mode in 2026: The New Era of Search and SEO
In 2025, Google has turned a major corner in how it helps users find information. With the rollout of Google AI Mode, search is no longer just about matching keywords…
Why Increasing Impressions but Decreasing CTR Might Be a Good Sign in AI-Powered Search
There was a time when SEO success could be distilled into a few simple metrics: rankings, impressions, and click-through rate (CTR). The logic was almost too clean , if your…
Is SEO Dead? Google AI Mode Changes Everything
If you follow SEO, you might have seen headlines saying that SEO is dead. The reason for this claim is Google’s new AI Mode in Search. This feature is powered…
What Is llms.txt and Which AI Systems Actually Use It?
There's a file quietly sitting at the root of some of the web's biggest properties right now. Stripe has one. Anthropic has one. Vercel has one. Cloudflare has one. And…
Update: How Can You Use Chrome’s AI Assistant to Detect SEO Issues?
I know the struggle, juggling multiple tools to hunt down even the smallest SEO glitch can be frustrating. Chrome’s latest update offers a smarter, more streamlined solution. Now, its built-in…